The client is a premier international hotel chain with multiple five-star properties globally. The core challenge was that existing staff uniforms lacked modernity and premium aesthetic, and the fabric's wrinkle resistance and durability were insufficient, impacting the professional image during long shifts. They urgently sought a manufacturer with mid-to-high-end fashion ODM design experience to comprehensively upgrade their brand visuals and uniform performance.
Following the launch of the new uniform series, both management and staff satisfaction saw significant increases. The uniforms' performance in wrinkle resistance was particularly outstanding, reducing maintenance costs. The client praised the uniforms not just as functional apparel, but as a key element in enhancing brand service value, and has signed a five-year long-term supply contract.
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