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5 --- [Brand Empowerment] How an International Hotel Chain Elevated Service Image with Premium Uniforms

5 --- [Brand Empowerment] How an International Hotel Chain Elevated Service Image with Premium Uniforms

2025-12-10
I. Client Background & Challenge:

The client is a premier international hotel chain with multiple five-star properties globally. The core challenge was that existing staff uniforms lacked modernity and premium aesthetic, and the fabric's wrinkle resistance and durability were insufficient, impacting the professional image during long shifts. They urgently sought a manufacturer with mid-to-high-end fashion ODM design experience to comprehensively upgrade their brand visuals and uniform performance.

II. Our Solution:
  1. ODM Design and Image Upgrade: Our 30-person design team intervened, providing a custom new design solution based on the hotel's brand colors and culture. We prioritized pattern optimization to ensure the uniforms achieved the high standard of fit and comfort expected of premium business attire.
  2. High-Performance Fabric Selection: We used blended fabrics featuring high wrinkle resistance, colorfastness, and breathability. This ensures the uniforms remain crisp and vibrant after multiple washes and long hours of wear, significantly reducing the replacement frequency.
  3. Full-Process Quality Assurance: Leveraging our 27 years of stable manufacturing experience, we enforced a strict QC process from sourcing to sewing details. This guaranteed high consistency in color and sizing across large-scale orders, flawlessly maintaining the hotel's unified global brand image.
III. Final Results:

Following the launch of the new uniform series, both management and staff satisfaction saw significant increases. The uniforms' performance in wrinkle resistance was particularly outstanding, reducing maintenance costs. The client praised the uniforms not just as functional apparel, but as a key element in enhancing brand service value, and has signed a five-year long-term supply contract.

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